I am a PR professional with more than 20 years of experience in the field of international corporate and crisis communication as well as social media. I have held several senior positions at global PR agencies like Edelman (CH) and Ketchum (Germany). I've vast experience across the spectrum of international consumer, B2B and corporate communication. My focus is on developing and managing international communication campaigns and strategies, crisis communication and social media activities. I'm teaching Corporate Communications as a lecturer at the University of Fribourg. I have joined Geberit International AG in 2013 as a part time consultant and in 2015 as a full time Manager Group PR planning, steering and overseeing global PR and Social Media activities. Before that I was Head of Edelman Switzerland. During this time I consulted global companies in terms of crisis communication, CEO consultancy and positioning as well as positioning. I also set up global campaigns or tailored campaigns to the Swiss market.