Am Wochenende habe ich eine Tour nach Deutschland gemacht. Kaum war die Grenze in Basel übertreten, war „meine“ Fahrbahn die rechte. Denn etwas unfair ist es schon, den Landy auf der linken Spur mit 130 km/h tuckern zu lassen. Manchmal kam ich mir vor wie Nero auf dem Bild: Fuhr ich links (Daumen runter), staute es hinter mir. Fuhr ich rechts (Daumen hoch), lief es für alle über 130 rund.
Im Grunde war ich lieb. Aber schön war es dennoch, ab und an den quengelnden und dicht auffahrenden Idioten, das Reserverad vor die Nase zu setzen .
I am a PR professional with more than 15 years experience in the field of international corporate and crisis communication as well as social media. I have held several senior positions at global PR agencies like Edelman (CH) and Ketchum (Germany).
I've vast experience across the spectrum of international consumer, B2B and corporate communication. My focus is on developing and managing international communication campaigns and strategies, crisis communication and social media activities. I'm teaching Corporate Communications as a lecturer at the University of Fribourg.
I have joined Geberit International AG in 2013 as a part time consultant and in 2015 as a full time Manager Group PR planning, steering and overseeing global PR and Social Media activities.
Before that I was Head of Edelman Switzerland. During this time I consulted global companies in terms of crisis communication, CEO consultancy and positioning as well as positioning. I also set up global campaigns or tailored campaigns to the Swiss market.
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