Since 2024 I am at Sefar Group, being responsible for all aspects of Corporate Communications. I am a PR professional with more than 20 years of experience in the field of international corporate and crisis communication as well as social media. I have held several senior positions at global PR agencies like Edelman (CH) and Ketchum (Germany). In my previous role I was responsible for the international PR and Social Media activities of Geberit Group. I've vast experience across the spectrum of international consumer, B2B and corporate communication. My focus is on developing and managing international communication campaigns and strategies, crisis communication and social media activities. I'm teaching Corporate Communications as a lecturer at the University of Fribourg. I was Head of Edelman Switzerland. During this time I consulted global companies in terms of crisis communication, CEO consultancy and positioning as well as positioning. I also set up global campaigns or tailored campaigns to the Swiss market.